Düsseldorf, 23.09. - 25.09. 2012
News
"Germany at the Counter"- joint study with the magazine Lebensmittelzeitung
What fascinates the consumer? Why is he willing to queue up at the service counter and which influence has advice at the counter? Or: What scares him away?
The international trade fairs InterMopro (dairy products), InterCool (frozen foods, ice cream, technology) and InterMeat (meat and sausages) do not rely on general trend reports, but are rather becoming active themselves to clearify those questions.
Together with the food industry magazine Lebensmittelzeitung, Messe Düsseldorf commissioned Rheingold, a renowned institute for qualitative market analysis, to conduct the study “Germany at the counter”. It was the main objective of the study to gather surprising consumer insights on the topic of “the counter”, whereby the consumer behaviour at service and pre-pack counters as well as at the self-service shelves was examined.
"Germany at the Counter"- joint study with the magazine Lebensmittelzeitung - Read more...
Trade Fair News
Werner M. Dornscheidt speaks at the United Nations
The President and CEO of Messe Düsseldorf GmbH, Werner M. Dornscheidt, outlined the new SAVE FOOD initiative to the 19th Session of the UN Commission on Sustainable Development in News York. He was responding to an invitation by the Food and Agriculture Organization (FAO) of the United Nations to present this joint project of Messe Düsseldorf and the FAO.
Werner M. Dornscheidt speaks at the United Nations - Read more...
Werner M. Dornscheidt speaks at the United Nations - More Information about SAVE FOOD
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